Enjoy the magic of the Ambato Carnival, one of Ecuador's biggest festivities, full of music, dance, colors, and rich traditions celebrating the country's cultural identity.

The Ambato Carnival is one of the most awaited celebrations in Ecuador, known for its spectacular displays, joy, and the stunning blend of music, dance, and tradition. Held every year in the city of Ambato, in the province of Tungurahua, the carnival is an event that attracts thousands of national and international tourists looking to enjoy one of the country's most vibrant celebrations.

A Carnival of Colors and Joy

The Ambato Carnival takes place in February or March, just before the start of Lent, and is famous for its parades filled with flowers and fruits symbolizing abundance and love for the land. The city transforms into a true display of colors, with floats decorated with local flowers parading along Ambato's main streets, accompanied by groups of dancers, musicians, and performers who fill the air with rhythm and energy.

Each year, the Ambato Carnival has a different theme, which could celebrate local culture, the city's history, or even more international aspects, but always with a distinctive touch that highlights Ecuador's identity.

The Fiesta of Flowers and Fruits

One of the most representative traditions of the Ambato Carnival is the Fiesta of Flowers and Fruits, an event that pays tribute to the region's agricultural wealth. During this festivity, the streets are filled with flower, fruit, and local product stalls, creating a festive and colorful atmosphere. The people of Ambato, along with tourists, throw water and flowers at each other as part of the celebration, in an environment of joy and uninhibited fun.

In addition to the street festivities, the Fiesta of Flowers and Fruits also includes cultural events such as traditional dance competitions, folk music, and other artistic expressions that highlight Ecuador's cultural diversity.

Music and Tradition: A Key Element of the Carnival

Music plays a fundamental role in the Ambato Carnival. Throughout the celebration, you can enjoy music bands playing everything from folk music to popular genres, creating an animated atmosphere in every corner of the city. The murgas and traditional dance groups perform in the plazas and streets, offering a show full of rhythm and tradition.

One of the most anticipated moments of the carnival is the Parade of Bands, where music groups from all over Ecuador and other countries participate, filling the streets of Ambato with their contagious tunes. Additionally, costume contests and traditional dances are other activities that attract thousands of visitors each year.

Activities for All Tastes

The Ambato Carnival is not just a street celebration; there are also various activities that make the event accessible to all types of audiences. For the little ones, traditional games and recreational activities are organized, while adults can enjoy a wide variety of musical events and cultural happenings.

The carnival is also an excellent opportunity to taste the local cuisine. During the festival, tourists can try typical dishes from the region, such as roast guinea pig, empanadas de viento, and tigrillo (a dish made from plantains and cheese), which are sold in street stalls throughout the city.

How to Enjoy the Ambato Carnival

To fully enjoy the Ambato Carnival, it is best to arrive in advance and book accommodations early, as the city receives a large number of tourists during the celebration. Also, it is recommended to wear comfortable and light clothing since outdoor activities and parades can be long. Don’t forget to protect yourself from the sun with sunscreen and a hat, as the carnival is celebrated during the day.

If you want to experience the festival at its fullest, consider joining the street events, enjoying the parades and music, and, of course, being part of the famous tradition of throwing flowers and water during the celebration.

A Carnival with Deep Cultural Roots

The Ambato Carnival is not only a joyful and vibrant celebration but also a tribute to Ecuador's rich culture. Through this festivity, the people of Ambato showcase their local pride and love for their traditions, while tourists have the opportunity to immerse themselves in the region's customs and history.

The carnival is an event that invites everyone to let loose and have fun, but it also gives a glimpse into the roots of one of Ecuador's most iconic cities. If you have the chance to visit Ecuador during this time of the year, you can’t miss being part of the Ambato Carnival, an experience that will be etched in your memory forever.