Explore the vibrant markets of Cuenca, where tradition, gastronomy, and local handicrafts blend to offer an authentic experience of Ecuadorian culture.

Cuenca, one of the most beautiful and cultural cities in Ecuador, is famous not only for its colonial architecture and stunning landscapes but also for its traditional markets, which offer a window into the rich heritage of Ecuador. The markets in Cuenca are vibrant spaces where you can find everything from local handicrafts to delicious traditional dishes.

Which Markets to Visit?

1. Mercado 9 de Octubre
One of the largest and most well-known markets in the city, Mercado 9 de Octubre is the perfect place to immerse yourself in the daily life of Cuenca’s residents. Here, you can find fresh fruits and vegetables, meats, fish, and a wide variety of local products. It’s not just a shopping spot, but also a social hub where people gather, chat, and enjoy the lively atmosphere.

2. Mercado de la Plaza de San Francisco
Located in a beautiful colonial building, this market is famous for its offering of handicrafts. Tourists can purchase everything from toquilla straw hats to woven textiles, bijouterie, and leather goods. It’s also a great place to try regional dishes such as empanadas de viento and tamales.

3. Mercado de Fátima
Another iconic market in Cuenca is the Mercado de Fátima, known for its variety of organic foods. It’s the ideal spot for lovers of healthy food. In addition to fresh fruits and vegetables, this market also sells artisan products and medicinal herbs, which have a long-standing tradition in the region.

Activities at Cuenca’s Markets

1. Tasting Local Cuisine
Cuenca’s gastronomy is a delicious mix of flavors, and the markets are the best place to try traditional dishes. From caldo de gallina (chicken broth) to cuy asado (roast guinea pig), these markets offer a variety of local delights that are a must-try. The café de paila (a traditional coffee) served in small clay cups is another favorite.

2. Handicraft Workshops
Many of Cuenca’s markets offer workshops where visitors can learn about the process of making local handicrafts. From crafting toquilla straw hats to weaving alpaca textiles, these workshops allow tourists to dive into Cuenca’s traditions and take home a unique souvenir.

3. Learning Local History
Through its markets, Cuenca also offers a rich history lesson. Many of these markets are housed in buildings dating back to the colonial era, and strolling through them is a way to immerse yourself in the city’s history. The surrounding squares and landmarks are also filled with monuments and historic sites that tell the story of the region.

4. Interacting with Local Vendors
One of the best ways to experience Cuenca’s culture is by interacting with the local vendors. Many of them have inherited their trades from generations before and are eager to share stories and traditions with visitors. Additionally, many products are made by hand, giving them a special touch.

Tips for Visiting Cuenca’s Markets

• Bring cash. While some markets accept cards, most vendors prefer cash payments.

• Go early to enjoy fresh products and a peaceful atmosphere before the markets get busy.

• Bring a reusable bag for your purchases. The markets in Cuenca are very focused on sustainability, and using plastic bags is discouraged.